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What made the i, Pod and the music environment it engendered ingenious wasn't that it was the first portable music gadget. It wasn't that it was the very first MP3 gamer. And it wasn't that it was the first company to make countless songs immediately offered to countless users.

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Apple created nothing. Its innovation was developing a user friendly community that combined music discovery, delivery and device. And, in the process, they revolutionized the music market. IBM: INNOVATION'S UGLY STEPCHILD Undoubtedly, when it pertains to business culture, Apple and IBM are worlds apart. However Apple and IBM aren't really as various as development's poster kid would have had us think.

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Jobs owes a lot to the introduction of the PC. And IBM was the company behind it. Ironically, https://lanpdt.com/design-optimization-manufacturing-performance-cost-effectiveness/ didn't contain any new developments per se (see i, Pod example above). Under pressure to finish the job in less than 18 months, the group actually was under specific guidelines not to develop anything new.
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And while the world's very first PC was an innovative product in the aggregate, the gadget they created a portable gadget that put effective computing in the hands of individuals was no less impactful than Henry Ford's Design T, which reinvented the automobile industry by putting inexpensive transportation in the hands of the masses.

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Let's face it, innovation is simply sexier. Possibly there are a few engineers at M.I.T. who can call the members of "Project Chess." Virtually everyone in the world knows who Steve Jobs is. However development alone isn't enough. Frequently, business concentrate on an innovation instead of the consumer's problem.